Social Content
Client
Women Leaders Unscripted
Role
Editor
Year
2025
Duration
Short
A vertical cut from Episode 10 of Women Leaders Unscripted. Yemi Chukwurah breaks down what it really takes for a Nigerian entrepreneur to negotiate with Chinese suppliers, navigate cultural and operational barriers, and scale beyond local markets.
The Brief
Distil a detail-heavy business conversation into a short that feels like a masterclass, not a lecture.
The Approach
Opened on Yemi's strongest thesis line, then layered supporting beats with on-screen text for quick comprehension. Kept cuts on emphasis so the rhythm matches how she speaks.
