Social Content
Client
Women Leaders Unscripted
Role
Editor
Year
2025
Duration
Short
A vertical short cut from the Season 1 finale of Women Leaders Unscripted. Francesca Uriri — media executive, tech leader, and founder of Leading Ladies Africa — opens up about thriving as an immigrant professional and channelling ambition without losing yourself.
The Brief
Pull a stand-alone moment from a long-form finale episode that works as a vertical short without losing the weight of the story.
The Approach
Reframed to 9:16, tightened pacing, and beat-cut the line breaks to land Francesca's most charged statements first. Captions sit low so the face reads clearly on mobile.
